Denim is a Toronto-based production company representing directors and creative talent across film and visual storytelling. The mandate was to design a website that clearly showcases their roster and projects while reinforcing a strong, confident presence within the production landscape.

Working with Cartel as a freelance Art Director and Web Designer, I led the digital art direction and visual identity for Denim. The website was conceived with a restrained, editorial approach, prioritizing clarity, rhythm, and visual precision. In parallel, I developed the social media art direction and campaign launch, contributed to treatment design, and supported the broader visual strategy to ensure consistency across digital touchpoints.